ITeQ SA was founded in 2007 , with the strategic aim of creating the largest digital marketing platform for the modern pharmacy in Greece and abroad .
ITeQ , first in Greece , in late 2008 presented a turnkey digital signage centrally managed over the internet. The proprietary network , in 2016 , counts more than 1,000 pharmacies and 1,300 screens across Greece .
In 2012, www.ifarmakeia.gr was created, the Νo1 web portal for duty pharmacies and offers directly from the pharmacies. The website and the corresponding applications iFarmakeia in Android & IOS are used by more than 1,000,000 consumers annually.
In 2015 , the company developed www.marketyourpharmacy.gr, a subscription based website that provides ready to use content for independent pharmacies for online and offline marketing activities (social media ready to use posts, flyers, articles etc.)
In 2016, ITeQ applied for the 1st time in Greece the beacons technology in iFarmakeia app (IOS & Android), and created the most innovative communication medium for the Pharmacy, that expands its natural borders by 10.000 m2.
In the mid 2016, Smart Advice was created, as the absolute marketing targeting tool at the time of the transaction. A “smart” tablet that enhances the consumer experience and increases spontaneous cross and up sales.
With enthusiasm and associates committed to the development of new services for the modern pharmacist, we keep up with new technologies and create all necessary conditions for enhancing consumer experience in the Pharmacy.