Cross & Up Sales
Knowing the customer purchases, Smart Advice proposes products and services that complement and enhance the total actual value and benefit of the offered solution (product and service). For example, scientific studies show that the use of statins reduces the levels of coenzyme Q10 in the body. The proposal for a dietary Q10 supplement not only will highlight the role of the Pharmacist in the pharmaceutical care chain , but will also enhance the profitability of the business.
Advice - Information
Most drugs have contraindications and precautionary advice for the patient. Smart Advice, with personalized content according to the needs of each Pharmacy, can highlight the importance of the scientific role of the Pharmacist in pharmaceutical care. For example, showing advice for sun protection in patients taking drugs that cause photosensitivity, will highlight the scientific role of the Pharmacist, with simultaneous commercial advantage.
Smart Advice can be used as a tool for commercial proposals, in order to increase sales of particular products or categories and promote specific companies. When there is no content rule associated with a product, Smart Advice informs the client of the Pharmacy’s current offers. Moreover, Smart Advice may be used as a promotional display for products and companies with high value for the customer and the Pharmacist.
How it Works
Smart Advice in “idle” displays content of general interest (offers, working hours, event etc.) offering the possibility to communicate to all customers who will approach the Pharmacy counter.
The magic of Smart Advice begins during the customer transaction. The Pharmacist creates his own promotion rules (either alone or with the help of company consultants), with criteria that meet his / her own needs by choosing from:
- ATC Group
- Active substance etc
For example, “When I register a bar code with an active substance statin, I recommend to the client a content message with a suggestion for a Q10 nutritional supplement”. In this way, every time a bar code for sale of a statin is registered in the Pharmacy, Smart Advice will display relevant content to promote the desired Q10 supplement.